The Benefits of Facial Recognition and Self-checkout Technologies to the Retail Industry

With the development of new retail and smart retail, the traditional retail industry can be integrated with artificial intelligence in specific scenarios to realize smart applications in retail scenarios and explore new retail scenarios. When face recognition, self-service cashier and other technologies or smart terminal products are applied in retail physical scenes, what application enlightenment does it bring to the retail industry?

Application of face recognition

Introducing facial recognition applications in traditional retail such as supermarkets, convenience stores, shopping malls, etc., can realize convenient facial recognition payment, and can also be used in passenger flow statistics, customer portrait depiction, passenger flow aggregation analysis, etc., to help merchants adjust the layout of merchandise display and Marketing strategy.

Customers can be identified through facial recognition. The system will confirm whether they are members, analyze members’ consumption habits and preferences through facial recognition, and then push personalized consumer preferential information through the online official account to enhance customers’ purchases, enabling businesses to establish an interactive connection with customers. However, it should be noted that face information belongs to the user’s personal identification, and the collection and application should be cautious. Users should be informed with their consent to ensure the security of personal data.

Application of self-service cashier equipment

The introduction of self-service cashier devices in traditional retail stores such as supermarkets and convenience stores allow customers to become their own “cashiers”, self-scanning products and self-checking. In addition, there are many ways to choose payment. QR code payment and facial recognition payment can adapt to the current trend of contactless payment.

Customers self-checkout on self-service cashier devices, and the quantity and price of goods are displayed on the screen in real time. QR code payment and facial recognition payment can be used to shorten the time for customers to check out, reduce queue time and improve shopping experience. For merchants, it can alleviate the shortage of manpower, relieve the pressure of cashiers, and broadcast product and event advertisements in real time during leisure time to achieve effective use of resources.

Application of smart big data

The operation and management of traditional retail stores, such as ordering, putting on shelves, and staff scheduling, requires experience and manual statistics. Big data can be combined with the facial recognition system, and the facial recognition self-service cash register can be connected to the intelligent analysis system to analyze customer purchase behavior and product needs in real time, and generate various analysis reports to help merchants complete order forecasting, product launch, and product Choose to wait for work.

The application of intelligent big data analysis in traditional retail can reduce the workload of employees, help merchants reduce labor costs, training time, etc., and help merchants understand the data required for operation through intelligent data analysis and make timely store adjustments. The facial recognition self-service cash register can not only realize self-service cash register and advertising rotation broadcast applications in retail scenes, but also can be customized and developed according to scene requirements, realize member management, and be applied in scenes such as catering and ticket sales.